Ecover is a Belgian company that produces ecologically friendly cleaning products. All products are perfect for the sensitive skin of children and people with allergies, products are dermatologically tested and approved by Allergy UK. Ecover products are safe to use because they are made from gentle plant-based and mineral ingredients, contain no phosphates, biodegrade quickly and are designed to leave no residue behind.

  • Laundry
  • Home Care
  • Dishwash
  • Frangrance-Free

Non Bio Laundry Liquid

Fragrance-free formula works in cold water

The concentrated liquid laundry detergent uses zero fragrance, dyes or optical brighteners. Still, it’s tough on stains even in cold water, so you can use less energy for every load. Made with plant-based ingredients and packaged in plastic made from sugarcane, our biodegradable formula is gentle on your skin and the environment. They think it’s a combination that would make Mother Nature proud.

Benefits :

  • Tackles tough stains
  • Works in cold water
  • Bottle made with recycled plastic & Plantplastic
  • 0% Fragrance, dyes or optical brighteners
  • Dermatologist tested & hypoallergenic
  • Biodegradable, plant-based ingredients
  • Never tested on animals


Fabric Conditioner

The zero range fabric conditioner is specially formulated with no colouring or fragrance to be extra caring to your skin. At Ecover, they have been pioneering green science for over 30 years to get nature on our side and bring you effective fabric conditioners which will leave your laundry luxuriously soft and fresh.

They use naturally derived ingredients to keep your fabrics soft, fresh and easy to iron – for comfy cosy clothes.

Benefits :
  • Beautifully Balance Fragrance
  • Made with the health of your Home in Mind
  • Plant Based and Mineral Ingredients


Washing Up Liquid

Ecover ZERO Washing Up Liquid helps to protect your hands whilst effortlessly cleaning your dishes. Ecover washing up liquid is made with plant-based ingredients and leaves no residue of unnecessary chemicals, is suitable for septic tanks and has minimum impact on aquatic life.

Ecover ZERO has been specially crafted for people who want a fragrance free, allergy-approved product they can trust. Perfect for sensitive skin, the ZERO range is dermatologically tested and approved by Allergy UK.

Benefits : 

  • For Sensitive Skin
  • Effectively cuts through grease
  • GHI Approved
  • Dermatologically tested
  • Approved by Allergy UK
  • Suitable for septic tanks


This amazing brand is available at The Change Initiative.

Founded in 2008, The Change Initiative is proudly home grown in the UAE. What began as a simple passion to provide consumers with environmentally friendly, socially responsible, healthy choices has grown into a highly-respected distribution business that represents many of the world’s most respected, ethically responsible, food and non-food brands. We distribute to over 400 retail outlets, within the UAE and other Middle Eastern countries, across various channels.

We have a dedicated team of sales personnel, merchandisers, promoters and marketing professionals to efficiently market our brands to target consumers by providing stand-out, on-shelf visibility and consumer product benefit education. A state-of-the-art warehousing and logistics infrastructure supports our outstanding service levels.

The Change Initiative is part of Mazrui International LLC, a conglomerate group of companies based in Abu Dhabi. The group consists of more than 85 companies operating in the oil & gas, construction, retail, industrial, healthcare, education, logistics, property, and investment management services.

The company’s business activities are primarily located in the GCC and the wider MENA region.

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