Olay introduces their first ever collection of eye products, targeting women’s individual skincare concerns, for beautiful, ageless eyes.

Olay, the World’s Number One Female Facial Skincare Brand1, introduces NEW Olay Eyes; a collection of three targeted eye products, which deliver against women’s key skincare concerns for beautiful, ageless eyes.

Olay recently found that 80% of women have some type of eye concern, with dark circles under the eyes topping the list. Along with dark circles, worries over sagging, puffiness and lines and wrinkles were key concerns, but despite wanting to combat these signs of ageing, women often look to cover rather than treat. Three out of four women look to makeup to cover up their eye concerns, but if eyes are not cared for, they become the first sign of a woman’s age. Olay believes eyes should be cared for, put on display and celebrated rather than covered up.

Through recent research, Olay discovered that the eye area ages earlier and faster than other skin on the face, demonstrating an absolute need for women to begin using an eye cream from an early stage. Driven by the additional finding that different eye aging issues require tailored solutions, Olay scientists set out to develop unique technology formulations designed to address the most commonly-cited eye aging concerns. The result is the Olay Eyes collection.

Olay Eyes enables women to find the specific product that is right for them. Women can feel confident they are choosing products uniquely designed to treat their skin concerns, allowing them to uncover their eyes and show the world beautiful, refreshed, ageless eyes.

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INTRODUCING – OLAY EYES

With three targeted solutions to choose from, Olay Eyes provides women with tried and trusted Olay ingredients, to deliver beautiful, ageless eyes.

Illuminating Eye Cream :

It is an eye cream designed to help minimise the appearance of dark circles. The eye cream is formulated with n-acetyl glucosamine to help reduce the production of melanin, while multi-coloured mica reflects light from the skin, helping it appear smoother and more radiant.

Reveal even skin tone under and around the eyes with Olay Eyes Illuminating Eye Cream for Dark Circles Under Eyes. Use it every morning and night for continued results over time. Our formula starts to work from day one and with daily use, you’ll see a noticeable difference in more even skin over time.

How it Works :

Distinctive dual-swirl technology is designed with a gel to hydrate and a cream to instantly reduce appearance of dark circles for vibrant, healthy-looking skin. Our formula starts to work from day one, quickly revealing skin that is smoother and more radiant. With daily use, you’ll see a noticeable difference in more even skin over time.

About the product : 

  • Distinctive Dual-Swirl Technology is Designed with a Gel to Hydrate & a Cream to Instantly Reduce the Appearance of Dark Circles for Vibrant, Healthy-Looking Skin
  • Olay’s Formula Starts to Work from Day 1, Quickly Revealing Skin that is Smoother and More Radiant
  • Reveal Even Skin Tone Under and Around the Eyes with Olay Eyes Illuminating Eye Cream & Reduce the Appearance of Dark Circles Under the Eyes in Just 2 Weeks
  • Ophthalmologist Tested, Lightweight Formula and Fast-Absorbing
  • Use Morning and Evening on Cleansed Skin by placing a Small Amount Around the Eye Area – Under Eyes, Outer Corners, Eyelids – and Smooth in until thoroughly Absorbed

Benefits :

  • Reduces the appearance of dark circles under eyes in just 2 weeks
  • Distinctive dual-swirl formula is designed with an eye cream to deposit light-reflecting pigments
  • Reflects light from the eyes for smoother, more radiant skin tone
  • Hydrates to nourish under eye area for a luminous glow

Ingredients :

Water, Cyclopentasiloxane, Glycerin, Pentylene Glycol, Niacinamide, Acetyl Glucosamine, Titanium Dioxide, Dimethicone Crosspolymer, Palmitoyl Pentapeptide-4, Panthenol, Tocopheryl Acetate, Allantoin, Collagen, Triethanolamine, Carbomer, Phenoxyethanol, Caprylyl Glycol, Disodium Edta, Sodium Hyaluronate, Mica.

How to Use :

  • Use morning and evening on cleansed skin.
  • Place a small amount around the eye area – under eyes, outer corners, eyelids and smooth in until thoroughly absorbed.
  • As with all skin care products, avoid direct contact with eyes.
  • If contact occurs, rinse with water.
  • A little goes a long way!
  • Use 1 pump for both eyes, gently applying all around the top and bottom eye skin area.

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Ultimate Eye Cream

is an eye cream designed to help target the three main eye skin concerns; dark circles, wrinkles and puffiness. The eye cream is formulated with Olay’s colour-correcting technology and active ingredients such as niacinamide, glycerin and penta-peptide. The unique colour-correcting technology matches most skin tones and contains texture-enhancing super-emollients for a silky smooth feel.

Fight dark circles, wrinkles and puffy eyes in an instant with Olay Eyes Ultimate Eye Perfecting Cream. This 3-in-1 Decircler, DeWrinkler & DePuffer instantly reduces the appearance of fine lines and wrinkles. The powerful formula hydrates to smooth and brighten the eye area. Give your eyes a boost of beauty and moisture with Ultimate Eye Cream for wrinkles, puffy eyes, and dark circles.

How it Works :

Supercharged with peptides and vitamins, it renews skin’s surface over time and reduces puffiness by massaging onto skin. Formulated with Olay’s color-correcting technology, it acts as a touch of concealer that matches all skin tones.

About the product : 
  • Fight Dark Circles, Wrinkles and Puffy Eyes in an Instant and Give your Eyes a Boost of Beauty and Moisture with Olay Eyes Ultimate Eye Cream
  • 3-in-1 Decircler, DeWrinkler & DePuffer Instantly Reduces the Appearance of Fine Lines and Wrinkles AND Hydrates to Smooth and Brighten the Eye Are
  • Lightweight Cream is Formulated with Olay’s Color-Correcting Technology, it acts as a Touch of Concealer that Matches ALL Skin Tones to Brighten the Eye Are
  • Supercharged with Peptides and Vitamins, it Renews Skin’s Surface over time and Reduces Puffiness by Massaging onto the ski
  • Use Morning and Evening on Cleansed Skin by Massaging a small amount Around the Eye Area – Under Eyes, Outer Corners, Eyelids – and Smooth in Until Thoroughly Absorbed

Benefits :

  • Ultimate Eye Cream fights wrinkles, puffy eyes, and dark circles in an instant
  • Get the instant results of the #1 Prestige Eye Cream without paying 2x as much – for dark circles and wrinkles
  • 3-in-1 Decircler, DeWrinkler & DePuffer instantly reduces the appearance of fine lines and wrinkles
  • Contains Olay’s color-correcting technology that acts as a touch of concealer
  • Powerful formula, supercharged with peptides and vitamins
  • Formula quickly blends with all skin tones
 Ingredients :

Water, Vinyl Dimethicone/ Methicone Silsesquioxane Crosspolymer, Glycerin, Niacinamide, Isohexadecane, Isopropyl Isostearate, Stearyl Alcohol, Palmitoyl Pentapeptide-4, Dimethicone, Cetyl Alcohol, Behenyl Alcohol, Polyacrylamide, C13-14 Isoparaffin, Benzyl Alcohol, Ethylparaben, Peg-100 Stearate, Dimethiconol, Methylparaben, Propylparaben, Stearic Acid, Cetearyl Glucoside, Cetearyl Alcohol, Laureth-7, Disodium Edta, Titanium Dioxide, Iron Oxides.

How to Use :

  • Use morning and evening on cleansed skin.
  • Massage a small amount around the eye area – under eyes, outer corners, eyelids – and smooth in until thoroughly absorbed.
  • As with all skin care products, avoid direct contact with eyes.
  • If contact occurs, rinse with water.

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Firming Eye Serum

The areas around our eyes can be a tell-tale sign of aging. But with daily use, Olay Firming Eye Serum can give your eyes a firmer, lifted look.
Firming Eye Serum is specially formulated for the delicate skin around the eyes. Apply it every day, paying special attention to eye corners, bags and lids. As well as smoothing fine lines and wrinkles, it works instantly to hydrate skin around the eyes. And over time, your skin’s surface will be renewed to reveal firmer looking skin.

Don’t blink or you’ll miss how fast Olay Eyes Eye Lifting Serum for sagging skin smoothes and brightens skin around eyes. The fragrance-free formula is non-greasy, so it quickly absorbs into the surface of the skin. Retire your tired eyes and boost your outlook with the Eye Lifting Serum for sagging skin.

How it Works :

It instantly plumps the overall eye area with hydration and reduces the appearance of under eyes bags with every use. It de-gravitizes sagging skin on eyelids and around the eyes to reflect a firmer, lifted-eye look. With an advanced Amino-Peptide and vitamin complex, this eye serum’s velvety formula aids in surface skin turnover. Plus, it hydrates to visibly lift and smooth corners revealing firmer skin around the eye area.

About the Product :

  • Smoothes and hydrates for a firmer, lifted eye look
  • Instantly hydrates to plum sagging skin
  • Reduces the appearance of fine lines and wrinkles
  • Reveals newer, firmer looking skin around the eye area

Benefits :

  • Hydrates to plump sagging skin and reduce the appearance of under eyes bags
  • De-gravitizes and hydrates sagging skin to reflect a firmer, lifted eye look
  • Eye serum, formulated with an Amino-Peptide and vitamin complex, increases surface cell turnover
  • Hydrates to smooth and brighten under eye skin
  • Fragrance-free, non-greasy, and fast-absorbing

Ingredients :

Water, Dimethicone, Glycerin, Niacinamide, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Polyethylene, Panthenol, Palmitoyl Pentapeptide-4, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Allantoin, Polyacrylamide, Caprylyl Glycol, 1,2-Hexanediol, Phenoxyethanol, C13-14 Isoparaffin, Laureth-4, Dimethiconol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-7, Sodium Peg-7 Olive Oil Carboxylate, Disodium Edta, Triethoxycaprylylsilane, Titanium Dioxide, Mica, Iron Oxides.

How To Use :

  • Use morning and evening on cleansed skin.
  • Place a small amount around the eye area – under eyes, outer corners, eyelids – and smooth in until thoroughly absorbed.
  • As with all skin care products, avoid direct contact with eyes.
  • If contact occurs, rinse with water.
  • Keep eyes looking energized by applying serum to the whole area, including the whole upper brow bone, outer crow’s feet and under the eye.
Tip :
Keep eyes looking energized by applying serum to the whole eye area, including the whole upper brow bone, outer crow’s feet and under the eye.

 

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The new Olay Eyes Collection is available from September in UAE and November in KSA. Recommended retail price from 99 SAR/AED.

For more information, visit www.olayarabia.com