From New York to Brazil

One night in 2004, childhood friends Mike Kirban and Ira Liran met two young women from Brazil. Soon after, Ira hopped on a plane to Brazil to see one of the girls and learned about “agua de coco.” When Mike came to visit shortly after that, they got down to business with a plan to bring coconut water to the US.

Vita Coco was born.

Same Grove, New Twist

Turns out, coconuts – just like nights out in NYC – are full of possibilities. Now, we’re using coconuts for everything from water to coconutmilk, coconut oil, and tons of other delicious things. Now, our coconuts are taking the world by (tropical) storm.

Going Global

What began as a bright idea in NYC quickly grew to distribution in dozens of thirsty countries worldwide, including the UK, Canada, the Philippines, Japan, China, and New Zealand! Vita Coco has truly become a global brand. Is there anything the coconut can’t do? (Hint: No.)

About the product

  • Pure vitamin and mineral rich coconut water
  • Great source of potassium, fat and cholesterol free
  • Comes in eco- and socially-responsible Tetra Pak packaging with a convenient resealable cap
  • Kosher, gluten-free, and vegan-approved
  • Hydrate naturally

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