START THE SPRING SUMMER SEASON IN STYLE WITH CENTREPOINT’S LATEST COLLECTION
Shop at Centrepoint for all the season’s must-haves for a stylish Spring Summer 2017
Dubai, February, 2017: Sparkle with style inspiration from Centrepoint’s Spring Summer collection. Strike a pose and make your mark with fashion in the latest trendy looks.
I was invited for the launch of Centrepoint’s Summer Spring Style, an evening filled with glamour, fashion and style.
The 27th floor of Landmark Tower which had the most stunning view of Dubai Skyline was converted into a Ramp Stage where all the models, Boys, Girls and Children’s showcased the latest collection on the ramp.
The event was attended by many media personalities, renowned fashion bloggers and Centrepoint staff.
STYLISH SPRING SUMMER LOOKS FOR WOMEN
This season, Splash’s collection sees a return of nautical styling with a neo twist with colourful stripes seen in both an optical re-arrangement and in the classical nautical style. The shapes for this season are contemporary and modern, offset by a romantic pink palette that is dominant in major collection pieces. Distinctive styles with dreamy blossoms such as Berry and citrus tones also featuring through the collection along with cooler shades of aqua, lavender, and lilac.
Key details in the collection feature delicate long lines, feminine ruffles and shoulder focus as key details. The athleisure trend of previous seasons continues with urban sporty silhouettes sporting the nautical theme.
Women can show off their pretty feet in a range of brightly-coloured and floral-printed sandals this season. Wedges are still in style with feminine pearl detail. Comfortable sneakers, beautiful ballerinas and stiletto-heeled sandals all feature in the fashionable selection of footwear from Shoe Mart.
To set a statement this season, Lifestyle brings you a collection of sporty and earthy tones as well as joyful, feel-good brights to add a bohemian look to bags, such as tropical skins and cross body bags. Ladies can chose from a range of fashionable accessories to complement your summer outfits with lighter tones of Swarovski crystals and pastel shades for your scarfs.
A simple natural glow is the look of this season with a signature red lip to add glamour to the Spring Summer night. Lifestyle has a range of matt, glossy and frosty shades to suit every woman’s style sentiment. As the weather turns warmer, eyes are bold and bright emphasizing the power of colour in a glossy texture and finish.
SPRING SUMMER STYLES FOR TRENDY TOTS & TEENS
Babyshop has a pretty palette of pinks for the princess in every little girl. Salmon rose, neon pink and yellow, bright regatta blue, Irish green and softer bird egg green and crystal rose are also infused through the collection. Peasant blouses, pretty sports shorts, plush-textured and mesh-bonded jerseys, statement printed empire-waist dresses are the collection highlights with scalloped edges, graphic embellished numbers, and patchwork and Havana tile patterns featuring in the style. Barbie themed style remain a favourite with little ladies this season as do Disney themes and Hello Kitty looks.
The athleisure trend dominates the boy’s collection at Babyshop this season with key pieces including loose-fit pants and volume shorts. Collarless shirts, ringer tees, retro knit polos, and resort sets help dapper tots and teens get Spring Summer-ready. Bright aquatic greens and blue are the highlight of the colour palette along with earth brown and flaming orange.
MEN’S SPRING SUMMER WARDROBE
Splash’s menswear range showcases key themes of 90’s Nostalgia, Soft Grunge, Military Mania, and Indigo & Beyond. This collection is inspired by 90s graphic styling teamed with modern minimalism. The military look has also emerged as a staple after its resurgence as a strong trend over the last few seasons. Denim stays strong this season with a range of denim shirts and jackets in a colour palette that includes blue and grey. The collection palette consists of cobalt blue, blazing yellow, black, military green, off-set by subtle shades of desert pink. Key Pieces in the collection include waterfall shrugs, drop shoulder tees and printed waistcoats.
Men can shop from our range of trendy Spring Summer footwear. With a collection of smart and comfortable sandals, high-top sneakers, formal leather loafers, and casual canvas slip-ons, Shoe Mart has all the shoe staples covered.
HOME DÉCOR FOR SPRING SUMMER
Lifestyle brings you a selection of tasteful and elegant home décor products. Inspired from architectural elements and fragments, new additions of flower vases, bathroom accessories and scented candles. The collection pieces incorporate floral patterns with a combination of modernist styles that will fill your home with summer’s relaxed vibes all year round.
Centrepoint represents the Landmark Group’s strategy to synergize its core retail concepts, Babyshop, Splash, Shoe Mart, and Lifestyle, under one identity, thereby projecting a single fashion destination for an aspiring generation of shoppers.
The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fueling future growth for the group in the mid-market retail section.
Centrepoint has received numerous accolades for its marketing initiatives and was recently awarded nine awards, including three Gold, at the coveted Cristal Festival in France, one of the biggest advertising events in the world. The regional retailer won under the categories of Film and Film Craft for its superbly creative work on the 2016 sale campaign. It has also won the Images RetailME Awards’ Golden Ribbon of Excellence for the Most Admired Marketing Campaign of The Year in 2015 and the Most Admired Social Media Campaign of The Year for the past two consecutive years – 2015 & 2016. The retailer was also awarded Gold in the Social Media Marketing category at ICSC 2015 MENA Shopping Centre and Retailer Awards for its retail strategy and innovative marketing campaign, Brand Brilliance & Brilliance in Marketing awards at the BOC Brilliance awards. Its successful Family Time campaign has won awards at the MENA Cristal Awards 2016 and at the MEPRA awards 2015, Retail Awards Middle East Most Admired Social Media Campaign of the year and MEPRA 2016 Awards Gold Winner.
First launched in Kuwait in 2005, Centrepoint already has 138 stores across UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.