This fall season, GUESS introduces American blonde bombshell and Model “It-Girl”, Hailey Baldwin shot in her first-ever GUESS campaign alongside returning faces, Emma Stern and Matt Trethe. Photographed against California’s stunning Malibu landscape, the sequence of images captures the sunshine glistening off the models’ bronzed skin and wind-swept hair in an enchanting setting.

The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., shot by international fashion photographer, Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari, draws the viewer in with modern styling and sexy poses. Campaign stars, Hailey, Emma and Matt are photographed in a field filled with clusters of cherry blossoms that gleam in the distance adding charm into the campaign. The models are striking and exude a confidence combined with a hint of sexiness to complete each image.

This season, the fall women’s collection is filled with traditional culture clashed with modern design, exotic touches bangs with urban-western glamour. Denim is the key point: jeans pieces in used washes and destroyed treatments are combined with feminine items, like the cherry blossom-embellished mesh top, fluid shirts or printed blouses. Feminine silhouettes sit close to softy-army pieces like the skinny cargo pant and the structured parka coat. As fabric gets heavier and reacher, design explores new shapes and volumes with the high-waisted cullotte pant, reversible kimono, ecofur cape, the mini dress with slit-sleeves and full circle skirt.The color palette is dominated by the distinctive tones of oxblood and autumn reds intertwined with deep navy blues and browns including camel, cognac and honey.

Khaki inspired patterns and brocade Japanese florals enrich the fall collection for the GUESS Guy. Denim jackets and jeans in light-to-dark indigo washes are iconic GUESS styles that serve as traditional staple pieces made to carry over from season to season. The outerwear collection for men features an array of modern bombers and light weight camo patterned jumpers, perfect for an edgier and contemporary look. Checks are spread over different categories, treated and jaquarded in the mood of coziness. Surreal teal and amulet breaks over classy black and white. For this season, blocking is the key in color combinations and material mixing.

Look for this new fall 2016 collection beginning September at GUESS stores in UAE, Bahrain, Kuwait, KSA, Qatar, Egypt and Lebanon.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of April 30, 2016, the Company directly operated 840 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 792 additional retail stores worldwide. As of April 30, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit GUESS.com

About Al-Futtaim and GUESS? Inc.

On January 31st 2012, GUESS? Inc. and Al-Futtaim entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning nine territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Qatar, Oman, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts such as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 60 stores. As a result of this successful acquisition and setting a new milestone for the business, Al-Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region.