A big shout to ZOMATO for the exclusive invite at the launch of The Counter Burger.
I was invited at the opening of The Counter in Dubai Mall,the second chain in Dubai, the first one in JBR which have received a phenomenal response by its immense popularity and the concept of building our own burgers.
The Counter Burger claims “We are on a mission to challenge the way people think about burgers.That’s why we started this place.We’re about creative constructions.We think life should be about experiences.Trying stuff.Learning.Being inventive.So we’ve searched for ingredients,chose quality meats,created sauces,toasted buns,melted cheeses and crafted shakes that shout flavor.Show us what you’ve got.Create something special.We are with you.”
It was a press release at the opening so i was received with warm gestures and happy faces.Bloggers and foodies gathered and its always so creative to meet another foodie and talk about food and only food.The outlet is just opposite to the Dubai Ice Rink,very conveniently located and has a duplex architecture.The more American that it can look,the walls,the lights,the seating arrangements,the counters shouted out loud that USA is all about creativity in food.
In no time the event started with our one and only Virgin Radio RJ Kris Fade,what a dynamic personality with the CEO of The Counter Jeff Weinstein,another gem with quick a overview of his journey of opening an outlet where people can choose their best burgers and custom built it.Their was a live cooking show going on with the magical hands of our CEO to bring out the best burger for Kris.Foodies were invited to custom built their burger with Jeff and even try it out with wide mouth opens in front of all.We all had a chance to talk with the burger man himself and went with the opening procedure,cant wait to try out the best burgers waiting right inside the place.
Beautifully done interiors where even a place for the ladies purse,oh i love this concept as my designer bag gets a place of her own too.We were served drinks and shakes and smoothies,out of the California drink,Apple Crumble,Orange-Banana-Mango-Coconut smoothie,Birthday Cake Shake my favorite was the Apple Crumble which had a hint of cinnamon and the flavor and the taste made it a good shake to start of.
I love the concept of the menu where you have to tick boxes your choice of buns,the veggies,the meat,the chicken,the toppings,the sauces.It sounds like not a burger but a tower burger in fact.The lady in her beautifully dressed apron helped us in choosing and we started it off with juices.My drink was the Orange-Mango-Coconut Smoothie,so refreshing and so chill.A freshly made with lods of crushed ice.We were four blogger and foodie seating on a table and the best that could get out of all was our choice of starter.The Chilly Beef Cheese fry,The Parmesan cheese fry,The grilled Veggies and The Chicken wings.
The Starters were heaven in ones mouth and the cheese so beautifully done and crispy fried,the beef gave the cheese a total upgraded level of cheesiness and spiciness to it.The juicy chicken wings were the show steal,so tender and moist and the Grilled veggies were colorfully done with worlds all colors of Veggies used straight from the oven.
Now its time for the big decision to customize our burger,being always a foodie me and my acquaintance sitting beside me decided to taste the four burgers which will be 2 beefs ,1 chicken and one veggie.Apparently there are over 300,000 different combinations of customization for your burger.While we were trying to explain that we need small burgers but comprising of all four the Chef personally came up to us to explain how his gonna make it with his creativity but the choice of ours.We were the last ones to get served as our four mega hits burgers in the event were taking time as Chef personally was involved in it.we were so amused and our wait was even more worth then.
The moment it arrives i was liked o my god this is what call a perfectionist.Very well done burgers with our choice of toppings,veggies,buns,sides.Four tiny burgers were heaven in my mouth.The beef ones were the best but Veggie lovers you wont regret it as this is your Burger Station in town.Artistically crafted,beautifully painted and twisted and served with the best sauces that could go along with this tiny pieces of heavenly food.The cheese were perfect,the toppings were way out of the box.The Chef personally came up to us to explain the beautifully handcrafted design and creativity he gave to our burgers.
Their beef is hormone and antibiotic free.Their chicken is also 100% natural chicken breast. And their vegan patties are made with full corn kernels, brown rice, black beans, nuts, mushrooms and cranberries.
We were then served the Chef’s special dessert which was the most unique dessert in a way of a burger where the sauce was the chocolate melt,the meat portion was the banana and strawberries and served on a plate with knifes to cut of the customize sweet burger.Though the thought of sweetness in a burger was not for me but this one really proved me wrong.The chocolaty flavor with the fresh fruits and the buns with it just gave utmost taste one always craves at the end of food.The best way to end a deliciously crafted meal.
The Chef and CEO Jeff Weinstein was a dynamic personality,living in the moment,a great artist where he artistically handcrafts all his burgers by foodies choice.He has 40 outlets all across the globe and the way he presents his speech,his creativity only shows a man with applauding nature.His enthusiasm to make those 4 burgers so perfect shows the success in him.
We were offered beautiful white Goodie bags with a shaker,a windshield,a customized counter burger apron and a CD with the history of the counter story in it. A must recommended burger station where you get to experience the most divine food with creativity in their hands but choices in your pens.
PRICE : AED 100 for two people (approx.)